THE SMIRNOFF CO. PARTNERS WITH MADONNA TO FIND THE BEST DANCER TO JOIN HER NEXT TOUR

The next Smirnoff Nightlife Exchange Project launches today with the bold goal of inspiring 10 million people in 50 countries to discover, share and swap their most original nightlife experiences. The project is an ambitious attempt to discover the world’s most unique nightlife, culminating in one-of-a-kind events taking place on the same night all over the world.

This year, Madonna joins the project in a bid to find the best dancer to join her next tour. Following the success of last year’s Nightlife Exchange Project, party goers of Great Britain are invited to get involved on The Smirnoff GB Facebook page and help shape this exciting initiative by submitting ideas on what makes their local nightlife original. The most inspiring suggestions will be captured and exchanged with another country in November. Fans that take part will have the chance to win once-in-a-lifetime tickets to one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in Great Britain.

Visit www.facebook.com/SmirnoffGB to find out more. 

One of the consistent aspects in nightlife culture around the world is the importance of dance. As well as submitting ideas on what makes their country’s nightlife special, fans can enter an exclusive dance competition online. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences where finalists will compete in front of her for the winning spot. The winner may get the opportunity to join Madonna on her next tour as one of her dancers.

The application process for the dance competition runs until October 10th. To enter, hopefuls need to submit a 60-second dance video. Entrants must be aged 21 years or over, for details on the dance submission process and terms and conditions, visit www.smirnoff.com.  Simon Burch, Global Brand Director for The Smirnoff Co., said, “Who better to decide the best in the dance category than Madonna herself?”